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About Capricche
The Capricche story began in 2013, when engineers and architects started studying the site for the future factory along the BR-232 highway in the municipality of Moreno, Pernambuco. Meanwhile, we sought out consumers to do something vital: listen. During the development of our brand and products, we listened to and learned a great deal about the lives of hardworking, resilient mothers who do everything with great care for their families. These mothers strive day after day to give their children the best, ensuring they have the drive to achieve whatever they desire. That is how we arrived at our slogan: *Capricche—making the future taste good.* The "Futurinhos" brand was also created to encourage development and learning, inviting young people to play at building a better future. Shall we play "Future"?
In 2014, with the brand and factory ready, we launched production. Every product had to be crafted with special care—from the selection of raw materials and every stage of manufacturing to delivery and, above all, our relationship with the consumer. Everything had to be done with meticulous attention to detail; thus, a company was born that today produces over 140 items with the care and dedication of someone crafting each one individually. Our production line features state-of-the-art imported equipment, and the entire operation is a team effort, driven by a staff that is rigorously selected and continuously trained.
This "Capricche way"—doing everything with care and affection—has earned us eight consecutive "Carrinho de Ouro" awards from the Pernambuco Supermarket Association, as well as the "Outstanding Supplier" award from the Amapá Supermarket Association in 2018. Capricche has secured a significant place on supermarket shelves and in the hearts of consumers. Today, Capricche is a benchmark for flavor and quality, yet we know there is still much work ahead. With dedication and meticulous care, the future will be even more delicious. That is why we put our hearts into everything we do.
MISSION
To produce, with love, Brazil’s most delicious cookies at prices affordable for all consumers, making life more delightful.
VALUES
Engaged People | Constant Communication | Passion in Everything We Do | Inspiring Leadership | United for Results | Commitment to Society








